Dirty Fashion // Social Awareness Campaign

This project was one of my absolute favorites to work on. The goal of this project was to create a social good campaign, and something that would bring awareness to an issue in our society. For my campaign, I chose to showcase the impact that fast fashion has on human lives. My campaign is called "Dirty Fashion" .

I'm incredibly proud of how this project turned out! Check it out below, but also check out the Behance link for more information:

The Clothing Tag:

The clothing tag that was designed for this campaign was designed to bring awareness to the campaign. The idea was that the tag would be hung on various articles of clothing and the thumbprint on the tag would be a QR code. The QR code on the tag would then direct people to a website which told people exactly where their clothes were made. The goal of this was to bring awareness to the campaign in a way that felt more personal.

The website can be seen HERE. I designed it with both the brand aesthetic and color in mind, the goal was to keep the campaign’s branding within people’s minds.

Poster:

For the campaign, I also designed a poster, which was to be hung at various campaign pop-ups or within stores.

Here is the poster as seen with the tags, which are hanging on clothes.

Here are the tags on a shirt as well as the poster.

Window Stickers

I also designed a few window stickers that could be hung on any store window in order to bring attention to the campaign.

Mobile Website

I also designed what the website would look like on mobile, once the QR code was scanned.

Social Media Mockups:

I was also commissioned to make social media mockups for the campaign to post. I decided to go with doing a story option and an actual Instagram post option, because both are extremely important when it comes to digital marketing. The stories were designed with the idea of having a highlight on the Instagram page for them.

Website Mockups:

Finally, I was asked to make some mock-ups of what the website would look like on a screen.

Overall, this has been my favorite project to work on so far, and the one that I’ve been the most proud of! I put a lot of time and work into this project and am super excited with how it turned out!